£50.00
The
new Club Watch is the perfect expression of the
Swatch state of mind. The design of Norma Jeane’s
Once Again, Again expresses a fascinating
double-vision. By superimposing the present over the
past, the Club Watch 2008 pays insightful tribute to
the plastic Gent Originals at the heart of the
Swatch phenomenon. This “two-in-one” vision merges
past and present on the printed black and white
plastic strap, case and dial, revealing the original
“Once Again” through a contemporary Gent’s
transparent lens.
The Club Watch 2008 is presented in Special
Packaging designed to resemble a glossy art
catalogue highlighting timeless works of art. The
package opens up to reveal the story of Swatch and
Art, with examples from famous contemporary artists
and designers leading up to the Club Watch 2008,
Once Again, Again, by Norma Jeane. It’s a great
story, and a perfect way to wrap it up.
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